At Relevant Edge, we believe brands don’t just compete in categories, they compete in culture. Relevance is the edge that drives growth, loyalty, and long-term value.

Founded by Tracee Larocca, a proven brand transformation leader and former CMO, Relevant Edge brings decades of experience leading some of the world’s most iconic marketing evolutions. From Taco Bell’s Live Más era and the launch of Doritos Locos Tacos to the Mexican Pizza comeback, celebrity collaborations, and cultural campaigns that became headlines, Tracee has built a career on making brands matter. Most recently, she guided brand strategy and fan engagement for the Anaheim Ducks and Honda Center, aligning sports, entertainment, and experience into one cultural ecosystem.

Now, through Relevant Edge, that same expertise is applied to CEOs and leadership teams who need boardroom-level strategy with street-level resonance. We partner with consumer, lifestyle, food, and entertainment brands to:

• Assess and optimize agency relationships

• Clarify brand positioning and client briefs

• Unlock the full potential of in-house creative talent

• Deliver integrated strategies that drive both culture and commerce

Our approach blends executive strategy, creative excellence, and cultural insight ensuring that your brand isn’t just seen, but felt.

Because in today’s world, relevance isn’t a luxury.
It’s your edge.